A promising startup found itself on the verge of bankruptcy. And it is not the market or competitors that are to blame, but the investor and the toxic terms of the deal he offered. Have you ever seen this? In its practice,
LLC "EIFOS HUB" often encounters a situation when the ill-considered actions of investors sharply slow down the development of a startup that was promising yesterday. The investor blocks risks, tries to impose his "experience", his "vision" of the market, delays key decisions. Unfavorable terms of cooperation become the beginning of the end.
How to recognize a toxic investor before he starts investing money? And under what conditions should you not start a partnership?
What partnership is better not to start?A startup that is looking for money for its project often does not think about how it will “part” with its investors. However, this is exactly the point that should be taken into account when signing the first documents. You trust these people with the future of your company - so it is important to understand who you will be dealing with.
Formalize the concept of a “toxic investor” for yourself. Is it a person, a fund, or something else? It is important to understand where the funding will come from. Analyze where and what projects have already been invested in. Have these companies managed to grow or have they encountered problems?
There is one simple rule: the more money and people are involved in your business, the higher the likelihood of encountering those who pursue exclusively their own interests. The law of averages works here too. The more successful the company becomes, the more attention it attracts from investors, and the higher the likelihood of encountering a toxic investor who is only concerned with a quick payback. An investor who is not interested in the essence of the project, technology, and the product itself. This is the very signal that cannot be ignored.