4. ‘Skin in the game’, ‘intellectual idiots’ and expertsIn business, you cannot trust those who do not put their money, reputation or position on the line alongside you, argues Taleb, who advises checking whether counterparties and consultants have ‘skin in the game’.
Analysts’ forecasts often fail to materialise because they are based on the past. In psychology, this is known as the hindsight bias: once a disaster has already occurred, analysts instantly find ‘logical’ explanations for it and insist that the event was predictable. In reality, this is merely an attempt to save face.
According to Taleb, reading the news and other information sources does not actually increase, but rather diminishes, our awareness and knowledge of the world.
5. To understand the nature of success, be sure to study failuresSuccess is often random, whilst failure is always systematic and recurrent. The ‘survivor bias’ shows us only success. But we know nothing about those who did the same thing and went bankrupt. Businesses fail due to: over-reliance on a single client, excessive debt, cash flow gaps, or dependence on a single platform or a single country for logistics. It is therefore useful to study bankruptcy reports, post-crisis analyses and court cases.
6. The ‘Barbell’ Strategy in InvestingDon’t look for ‘medium risk’. Invest ‘at the extremes’, in measured doses, as Taleb writes, using a ‘ladder’ approach and without trying to predict the ‘bottom’ (the lowest point of a price fall):
90 per cent of your investments should be in the most reliable assets, and 10 per cent in high-risk ideas with the potential for explosive growth. If 10% goes up in smoke, you won’t go bankrupt. If it ‘takes off’, you’ll make a multiple of your investment.
7. Via Negativa: the power of subtractionRemoving weak links has an immediate effect and requires no forecasting. Often, the best way to reduce risk is not to ‘introduce yet another tool’ but to remove the unnecessary: toxic clients, a single critical dependency, complexity that nobody understands, or long-standing accounts receivable.
Conclusion: How to Manage ChaosTraditional planning methods no longer work today. To keep a business afloat, you need to accept that:
- The world is no longer predictable, and making forecasts is irrational. LLC "EIFOS HUB" recommends ‘safety buffers’: a reserve or projected inflow of ‘liquid’ funds, and regular inflows to cover essential expenses even in a ‘zero’ month.
- You need to structure your business so that, whatever changes occur (including ‘black swans’), you retain the capital to manoeuvre.
- Complexity is a risk. The more complex the business structure, the easier it is to break. Simplify everything: from legal structures to decision-making chains.
- Portfolio resilience is not about forecasting, but about being prepared for any scenario. Shares, bonds and other cash equivalents react differently to inflation, recessions, rising interest rates and geopolitical events. Allocate assets across asset classes and sectors suited to different market cycles. Over a two- to three-year horizon, this strategy is more effective than attempts to outsmart the market.
- Those who survive today are those whose businesses can benefit from uncertainty or, at the very least, are not destroyed by it.